Ipsos-Insight Launch

The Ipsos Group has this week announced the launch of Ipsos-Insight, the group's flagship U.S. company specialising in marketing research for domestic clients as well as U.S.-based multinationals.

The new company brings together the staff, capabilities, products and services of Ipsos-NPD (founded in 1953) and Ipsos-Reid (created in 1979) into one organization in the U.S.: Ipsos-Insight. 'Effective immediately, all marketing research services in the U.S. will be marketed under the Ipsos-Insight name,' said Rupert Walters, President and COO of Ipsos North America.

The Ipsos Group is the world's second largest survey-based marketing research company with annual revenues in excess of $500 million. It was cited as the fastest growing marketing research company in the U.S. between 1996 and 2001 by the newsletter, Inside Research.

In addition to providing marketing research services, Ipsos-Insight will also serve clients as a portal to Ipsos specialisations in advertising research, global research, public opinion research, customer and brand loyalty research, and forecasting and modelling.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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