Europe 2000 Series Extended to Latin America

Ipsos-RSL is to extend its winning Europe 2000 formula to Latin America. The Latin American Professionals and Executives Survey will be the first survey to enable planners and marketers to understand this audience in a consistent manner across the continent, with the survey expected to launch in September 2003.

This examination of the Latin American business elite market is the result of a partnership between Ipsos and CNN, drawing on Ipsos' global expertise in researching business consumers across pan-regional markets. The survey will provide valuable insight into TV viewing, readership and Internet usage combined with trends in employment, travel, ownership of luxury items, investments and of course, demographics. The information will cover Argentina, Mexico and Brazil initially, with expansion to other markets planned in the future.

Commenting on the new survey, Roger Gane (Managing Director of Ipsos-RSL) said, 'It's a real honour to be working with CNN and our Ipsos colleagues in Latin America on this exciting new project. We hope that all those involved in Latin American advertising planning will welcome the birth of this study.'

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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