Management Changes at Millward Brown Firefly

Reflecting its growing success across Asia Pacific, Millward Brown Firefly has announced that with immediate effect, Regional Managing Director Mark Ryan has assumed control of Millward Brown Firefly in Shanghai while Chaniya Nakalugshana (better known as 'Apple') becomes Qualitative Managing Director, Millward Brown Firefly, Thailand.

Millward Brown Firefly - Millward Brown's qualitative offer across Asia Pacific - is rapidly expanding across the region. It is active in Shanghai, Bangkok and Hong Kong and developing its offer in Japan. Further expansion is planned for the near future. The existing, established qualitative business in Australia and New Zealand is now offering its services under the Firefly name.

The organisation has wide experience of conducting pan-regional and global studies under the leadership of Gordon Milne, Director of International Research, Millward Brown Firefly.

Commenting on the changes, Mark Ryan said: 'Our plan to grow the brand across the region is progressing nicely. Apple's promotion is both well deserved and in line with our policy to groom local talent for leadership. She has made an outstanding contribution to our Thai business and is held in very high regard by clients'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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