Ipsos-RSL has released data from Europe 2003, the fourth wave of its annual survey of 'top' Europeans for pan-European media planning. The results give a picture of an elite 4% (10.4m) of Europeans including insight into their outlook and attitudes, alongside their media consumption and lifestyle.
The survey measures readership, TV viewing, web site use, consumer and business behaviour and attitudes. To qualify, respondents must be least 25 years old, work at least 15 hours per week, in an executive or professional occupation, and satisfy one of the following:
Cluster | Key Descriptors |
Established Achievers | Money driven, principled, prudent, self-assured |
Enlightened Drivers | Confident, motivated, stylish, energetic |
Open-minded Traditionalists | Principled, internationally aware, prudent |
Balanced Independents | Independent, rational, strong willed |
Natural Followers | Easy going, modest |
Focused Technophiles | Technophiles, cutting edge, e-enthusiasts |
Contented Conservatives | Traditional, reserved, reticent, unconvinced |
Title | Average Issue Readership | ||
Base: | 10.4m | ||
000s | % | ||
Dailies: | |||
Financial Times | 689 | 6.6 | |
International Herald Tribune | 166 | 1.6 | |
USA Today | 149 | 1.4 | |
Wall Street Journal Europe | 134 | 1.3 | |
Weeklies: | |||
Time | 568 | 5.5 | |
The Economist | 474 | 4.6 | |
Newsweek | 335 | 3.2 | |
BusinessWeek | 223 | 2.1 | |
Fortune | 207 | 2.0 | |
Forbes | 137 | 1.3 | |
Monthlies: | |||
National Geographic | 801 | 7.7 | |
Harvard Business Review | 281 | 2.7 | |
Scientific American | 248 | 2.4 | |
Euromoney | 106 | 1.0 | |
Institutional Investor | 44 | 0.4 | |
All Internationals | 2,563 | 24.6 |
Channel | Weekly Reach | Monthly Reach | ||
000s | % | 000s | % | |
PETV Channels | 6,384 | 61.4 | 7,677 | 73.8 |
PETV News Channels | 4,513 | 43.4 | 6,181 | 59.4 |
CNN | 3,106 | 29.9 | 4,697 | 45.1 |
Eurosport | 2,854 | 27.4 | 4,086 | 39.3 |
MTV | 2,206 | 21.2 | 3,107 | 29.9 |
EuroNews | 1,975 | 19.0 | 2,982 | 28.7 |
Discovery | 1,745 | 16.8 | 2,500 | 24.0 |
BBC World | 1,577 | 15.2 | 2,732 | 26.3 |
National Geographic | 1,236 | 11.9 | 2,069 | 19.9 |
TV5 | 1,123 | 10.8 | 1,769 | 17.0 |
CNBC | 1,029 | 9.9 | 1,851 | 17.8 |
Bloomberg | 777 | 7.5 | 1,184 | 11.4 |
Average personal annual income (euros) | 79,800 |
Average value of personal investments (euros) | 352,000 |
Have three or more cars in household (%) | 20% |
Spend 15 or more nights in a hotel in past 12 months on business (%) | 29% |
6+ international business air trips in past 12 months (%) | 16% |
Internet access/connection (%) | 96% |
Banking online | 28% |
Share dealing online | 10% |
Director (%) | 34% |
Average value of business purchases ($US) | 184,000 |
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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