The US advertising market grew strongly in the first half of 2003, according to data from TNS Media Intelligence/CMR. The total of $61.6 billion in ad expenditures for the 6 months represent an increase of 6.8 percent as compared to the first half of 2002. Fifteen out of sixteen measured media experienced growth with Network TV the only exception.
Six media (Local Newspapers, Consumer Magazines, Cable TV, Internet, Syndication and Spanish Language TV) show double-digit percentage gains compared to the first half of 2002. Overall, advertising in the broadcast sector increased 4.7 percent to $31.3bn and print advertising was up 8.6 percent to $25.8bn.
'These first half results are further evidence that the ad recovery is well underway and that 2003 will be a very healthy year for the advertising marketplace', said Steven Fredericks, president and CEO, TNS Media Intelligence/CMR.
Cable TV posted the highest growth for the half - up to $5.7 billion, an increase of 16.7 percent, and there were also strong increases for Syndication, Spanish Language Network TV and the Internet.
Ad Spending by Media: First Half 2003 vs, First Half 20021
Media | First Half 2002 ($ Millions) | First Half 2003($ Millions) | % Change | |
Broadcast | ||||
Network TV | 10,388.0 | 10,351.2 | -0.4 | |
Spot TV | 7,562.6 | 7,574.2 | 0.2 | |
Cable TV | 4,894.7 | 5,710.5 | 16.7 | |
Local Radio | 3,113.1 | 3,245.4 | 4.2 | |
Syndication-National | 1,414.3 | 1,637.6 | 15.8 | |
National Spot Radio | 1,119.9 | 1,218.0 | 8.8 | |
Spanish Language Network TV | 959.2 | 1,107.4 | 15.4 | |
Network Radio | 467.6 | 480.2 | 2.7 | |
Total For Broadcast | 29,919.4 | 31,324.4 | 4.7 | |
Newspapers (Local) | 9,623.0 | 10,715.4 | 11.4 | |
Consumer Magazines | 7,770.2 | 8,589.9 | 10.5 | |
B-To-B Magazines | 4,263.5 | 4,339.5 | 1.8 | |
National Newspapers | 1,413.5 | 1,428.0 | 1.0 | |
Sunday Magazines | 615.5 | 661.5 | 7.5 | |
Local Magazines | 148.6 | 154.5 | 3.9 | |
Total For Print | 23,834.2 | 25,888.8 | 8.6 | |
Internet | 2,776.5 | 3,201.3 | 15.3 | |
Outdoor | 1,191.3 | 1,254.4 | 5.3 | |
Grand Total | 57,721.5 | 61,668.9 | 6.8 |
COMPANY | First Half 2002 ($ Millions) | First Half 2003 ($ Millions) | % Change |
General Motors Corp | 1,150.3 | 1,271.4 | 10.5 |
Procter & Gamble Co | 967.0 | 1,264.4 | 30.7 |
AOL Time Warner Inc | 921.2 | 965.7 | 4.8 |
Daimlerchrysler Ag | 596.9 | 757.7 | 26.9 |
Ford Motor Co | 627.4 | 705.4 | 12.4 |
Walt Disney Co | 529.9 | 632.5 | 19.4 |
Johnson & Johnson | 504.2 | 611.2 | 21.2 |
Verizon Communications | 555.2 | 581.7 | 4.8 |
Altria Group Inc | 559.1 | 558.4 | -0.1 |
Pepsico Inc | 445.8 | 513.8 | 15.3 |
Total | $6,857.0 | $7862.2 | 14.7% |
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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