Daily Research News Online no. 2737 - Top Sites From Toddlers to Teens

Top Sites From Toddlers to Teens

November 12 2003

More than a fifth of active at-home US Internet users during September 2003 were between the ages of 2 and 17, according to data from Nielsen//NetRatings. Roughly 27m US Internet users between the ages of 2 and 17 logged on from home in September 2003, including 12m aged 2-11, and 14.9m aged 12-17.

The largest unique audience of 2-to-11-year-olds was captured by DisneyChannel.com, but Diva Starz had the highest market share. Favourite sites in the 12-17 age group were OriginalIcons.com and Blunt Truth.

Most Visited Sites September 2003, US Home Surfers Aged 2-11

	% of audience from this age group	Unique Audience
Diva Starz	54%	203,000
ToonTown Online	47%	415,000
Polly Pocket	46%	235,000
Barbie	41%	452,000
DisneyChannel.com	39%	1,061,000

Source: Nielsen//NetRatings

Most Visited Sites September 2003, US Home Surfers Aged 12-17

	% of audience from this age group	Unique Audience
Originalicons.com	78%	353,000
Blunt Truth	76%	496,000
Teen People	74%	209,000
FireHotQuotes.com	73%	251,000
Buddy4u.com	73%	279,000

Source: Nielsen//NetRatings

According to Dawn Brozek, senior analyst at Nielsen//NetRatings 'Mattel, Disney and Teen People are doing an excellent job of attracting their target audience to brand and promote key products, which positions these companies well as we head into the holiday shopping season'.

Salt Lake City has the highest proportion of 2-17 year olds among its Internet audience of any US local area - they make up 25% of surfers.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.