In the US, brand-focused market research agency the magnetic collective has appointed former Hall & Partners’ Qual Account Director Katie Doherty as a Partner.

The company was launched last year in London and New York by Anita Black and Teresa Edleston, both of whom also worked at Hall & Partners - Black had been Managing Partner and Global Head of Qualitative Research and Edleston New York Qualitative lead.

The agency provides research-based brand advice and strategy to companies around the globe, and help clients identify ideas for products and marketing.

Doherty joins with both qual and quant experience. Prior to working in qual for Hall & Partners on both sides of the Atlantic, she was a quant specialist at Millward Brown.

Web site: www.themagneticcollective.com .

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