In the US, cross-media analytics company MarketShare has promoted Dirk Beyer to EVP, Chief Science and Innovation Officer.

Beyer joined in June 2011 as Senior Vice President, Marketing Science and Analytics. In his new role, he will lead a team of marketing scientists developing analytics solutions for marketing attribution and optimization.

Before joining, he was Science Fellow at DemandTec, after it acquired his previous employer, M-Factor, where he was Chief Scientific Officer, managing the analytics team. Prior to this he was Principal Scientist and Research Manager at Hewlett-Packard Laboratories, working on the team that won the 2009 Edelman Award for achievement in operations research. He holds a Masters degree in Education and a Ph.D. in Operations Research from Leipzig University in Germany, and is the author of many papers and a multiple patent-holder.

Jon Vein, MarketShare’s co-founder and CEO, comments: ‘Dirk brought more than a decade and a half of significant industry experience when he joined MarketShare last year. His ability to apply advanced analytics to high-impact business problems helps us solve the most complex challenges our customers bring to us.’

Founded in 2005, MarketShare is a portfolio company of private equity firm Elevation Partners and is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. The firm has just launched MarketShare 360, a new solution combining marketing analytics and digital attribution to help clients track, measure, and optimize their entire marketing investment including paid, earned and owned media; and online, off-line and in-store.

Web site: www.marketshare.com .

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