In the US, medical and consumer research and marketing consultancy Integrated Marketing Associates has promoted both Ian Fureman and Drew Cutler from Vice President to Principal.

Both Fureman and Cutler will specialize in all aspects of project ideation, development, and execution: Fureman will help clients to bring products to market for the alleviation and cure of rare diseases, while Cutler will oversee qual, quant and hybrid marketing research projects.

Prior to joining IMA, Fureman worked at the University of Pennsylvania Psychiatry Department’s Center for Studies of Addiction. He facilitated group discussions and conducted face-to-face interviews with respondent types including intra venous drug users, community activists and health professionals. IMA Principal and Co-Founder Ed Siebert says Fureman has been ‘a tremendous asset to our group and our clients’ and adds: ‘Ian excels at helping our clients understand the intricacies of their markets, and develop insights that enhance the market position of their products.’

Cutler joined IMA ten years ago from the syndicated research division of Roper Starch Worldwide, and began his career at Gallup & Robinson, Inc. He has written many published articles on marketing and marketing research. Siebert comments: ‘Drew has helped IMA grow its business in Europe and other parts of the world. Drew’s ability to managed the logistics of multi-country studies, and provide clients with insightful and actionable research, makes him a valuable contributor to the growth of our and our clients’ businesses.’

IMA are based in Bryn Mawr, Pennsylvania and can be found online at: www.imalink.com .

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