In New York, qual/quant agency Insight Strategy Group has promoted Ally Aleman to Senior Manager and Nathan Cooper to Quantitative Analyst.

Founded in 1998, Insight’s services include segmentation/targeting strategy; brand tracker studies; pilot testing/concept development; and innovation workshops.

Aleman joined last year as Research Manager, having previously worked at MSL Group as Research Supervisor and focused on the beauty and personal care sectors, while working closely with the firm’s Diversity and Personal Care teams.

Cooper has been with the company since 2010, having joined as an intern, and has most recently served as Senior Associate Researcher responsible for data analysis and authoring client reports. He was previously Principal Investigator of a study on motivation and social cognition at The Graduate Center at the City University of New York.

Perry Baldwin, the firm’s ‘Chief Possibility Officer’, comments: ‘Both of these promotions are well-earned and richly deserved. Ally has exhibited an astute business sense that has led to outstanding working relationships with clients while also expanding our client base, while Nathan contributes a flow of original and thoughtful ideas that move our thinking forward on both a strategic and tactical level.’

Web site: www.insightstrategygroup.com .

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