US-based full-service research and consulting firm The Marketing Workshop has appointed former dunnhumbyUSA exec Ashley Goode as Research Manager.

Goode joins with a background in consulting, database marketing and consumer loyalty research, having worked at dunnhumbyUSA for the past three years as a Senior Associate. While at the company, she managed CPG and retail client initiatives and led the development of a new analytics methodology and reporting tool. Before this, she served as a Project Manager at the University of Alabama, where she helped develop customer insights reporting software.

Marketing Workshop President Scott Layne comments: ‘Throughout her career, Ashley has demonstrated the ability to utilize advanced research tools to translate data into actionable results for clients which makes her a great addition to the MW team.’

Web site: www.mwshop.com .

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