Omnicom-owned marcoms agency Doremus has appointed John Skrypek as Director of Analytics and Insights in its San Francisco office, with responsibility for developing platforms combining metrics and analytics methods.

From its offices in New York, San Francisco, London, Frankfurt and Hong Kong, Doremus specializes in helping companies align their communications with their business objectives, and offers branding and digital strategy, on- and off-line advertising, internal company communications and events.

Skrypek joins with a decade of experience in data analytics. Most recently, he was Director of Analytics at Omnicom Media Group in Chicago, prior to which he was Digital Measurement Manager at Arc Worldwide/Leo Burnett, and a Senior Database Marketing Analyst at Macys.com.

Garrett Lawrence, MD of Doremus San Francisco, says Skrypek’s abilities will improve the firm’s ability to deliver on its ‘main goal’ of driving business outcomes and results for clients.

Web site: www.doremus.com .

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