Domenico Tassone has returned to US marketing consultancy The Encima Group (TEG) as Vice President of Digital Analytics and Operations.

TEG’s team boast market, analytics, technology and general business skills and offer consulting services and data-driven targeting and marketing.

Tassone joins with a background in digital analytics and operations. Most recently, he founded digital media and ad analytics measurement and research firm Chicago Adverlytics, prior to which he worked for retail giant Sears as Director, Digital Strategy and Adverlytics, and spent an initial period at TEG as Lead Consultant, working on strategies for online media and measurement. Earlier in his career, Tassone held analytics and management roles at Grey San Francisco, Walmart.com, and mobility services firm Mobilito. Additionally, he is author of ‘Tip of The Spear’, a blog about digital media, analytics and ad technology.

In his new role at TEG, Tassone will add digital analytics capabilities, lead the application for clients of new thinking on digital analytics measurement, and develop and publish the company’s position on analytics issues.

Web site: www.encimagroup.com .

• Printer-friendly version of this article.
• Email this article to a friend.