In the US, insurance and finance sector marketing advisory firm Eastbridge Consulting Group has appointed qual specialist Ginger Bates as Director of Research.

Bates joins with more than 20 years’ qual and quant marketing research experience, ten of which were spent working in the insurance and non-profit sector. Most recently, she ran her own consultancy InFocus, through which she offered online qual research services to study purchase behavior, web site development and evaluation, new product development, and concept testing.

In her new role, Bates is responsible for management and implementation of research and projects to help worksite/voluntary market clients.

Bonnie Brazzell, Vice President, Eastbridge, comments: ‘Ginger adds a new dimension to Eastbridge services. She is an experienced focus-group leader and has already introduced new technologies like online focus groups to our clients.’

Web site: www.eastbridge.com .

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