UK-based Netfluential, which specialises in helping clients connect and ‘co-innovate’ with customers, has appointed former Brand Driver MD Karen Wise as Director of Research.

Netfluential was formed in August as a spin-off of online qual agency nqual, and offers a portfolio of research tools to help clients gather online feedback from their customers.

Wise (pictured) joins after nearly six years at international research and strategy agency Brand Driver, prior to which, she served as MD of GfK Custom Research.

Lee Eyre, co-owner of Netfluential, comments: ‘Karen brings a wealth of research experience and sector knowledge to the team. In her new role, she will be leading the operational research team, further strengthening our ability to deliver high quality, agile insight solutions to our clients.’

Web site: www.netfluential.com .

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