In the UK, retail market intelligence and insight firm Counter Intelligence Retail (CIR) has appointed Steven Hassall as Head of Data Management, to focus on boosting the firm’s data-led reporting function and developing its existing infrastructure.

Yorkshire-based CIR comprises three divisions: CIR Live! offering activation support for brands, categories, and retailers; CIR Research which uses exploratory methods to unlock the insight needed to drive strategy; and CIR Category Development which provides a data platform for developing engaging shopper tactics and informing retail improvement.

In addition, its ShopperPATH tool offers passenger and shopper insight throughout an airport, store, or category; while its ShopperREACH panel provides access to the opinions of thousands of travellers across more than 200 countries.

Hassall (pictured) joins with 12 years’ experience of data management and analysis, having worked in this capacity on behalf of many leading companies such as American Express, Arla and Sainsbury’s.

In his new role, he will oversee all aspects of CIR data management, while improving the firm’s business intelligence modelling and category analysis capabilities.

CIR MD Garry Stasiulevicuis said: ‘Data handling and integrity in its management is a fundamental bedrock for our business and Steven’s appointment will add significant value to how we work with and support our clients.’

Web site: www.counterintelligenceretail.co.uk .

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