In Canada, market services and data analytics firm Environics Analytics (EA) has appointed former Nielsen exec Jim Green as Vice President of Product Management and Client Services, to oversee a new department charged with delivering service and support.

Toronto-based EA specializes in segmentation, site modeling, and custom analytics to provide data-driven market insights to its clients.

Green (pictured) joins with a 25 year background in marketing, sales, and business development. Most recently, he served as Senior Director of Client management at consumer intelligence provider Generation5, prior to which, he was an Account Manager at Nielsen. Earlier, he was Director of Partner Marketing at loyalty program Kids Futures, Director of Marketing at ad measurement firm DCCI (now Telmetrics), and Account Director at directory agency DAC Group.

Jan Kestle, EA President and founder, comments: ‘Jim has a wide range of experience, from developing marketing research tools and selling media products to creating digital studies and overseeing product management. We think he’s the right person to help us in our next stage of growth.’

Web site: www.environicsanalytics.ca .

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