Not-for-profit media auditing organization BPA Worldwide has appointed Stephanie Ferrara as Director, Digital Audit Services, with responsibility for exploring opportunities beyond traditional revenue streams.

Founded in 1931 and headquartered in Shelton, CT, USA, BPA conducts audits for media brands in print, online/digital and live events. The organization is supported by 2,700 advertiser and agency members.

Ferrara most recently served as Online Marketing Manager/Acting Director for Collegiate Division at Campusfood.com/GrubHub, where she managed e-mail marketing programs, as well as print, digital and social media marketing campaigns. Prior to this, she was Creative Consultant with Limited Brands, Victoria’sSecret.com, and she has also held marketing management positions with Scholastic Publishing, Primedia, Sesame Street and ALFY, Inc.

Glenn Hansen, BPA President and CEO, comments: ‘Not only does Stephanie possess a great wealth of knowledge about the traditional media market, her experience within the rapidly evolving digital media marketplace will be a great asset to our members globally as we move into the next generation of audience measurement.’

Web site: www.bpaww.com .

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