Vision Critical has appointed Alexandra Samuel as VP of Social Media, based in Vancouver, Canada.


Samuel, who has worked with Vision Critical during her most recent role as Director of the Social + Interactive Media at Emily Carr University, is also the social media blogger for the Harvard Business Review. Earlier in her career she founded Social Signal, one of the world's first social media agencies, and she has written for the Wall Street Journal, Oprah.com and Macworld. She holds a Ph.D. in Political Science from Harvard University.

At Vision Critical, she will help the product development team to create new offers combining insights from community panels and social media monitoring.

Group CEO Scott Miller says, ‘Social media is a crucial channel for both marketing and market research. We’re delighted to have Alex on board to help our clients integrate social media into their customer intelligence.’

Vision Critical has offices across North America, Europe, Asia and Australia and is online at www.visioncritical.com .

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