Sports marketing research firm Repucom has appointed James Finlayson as Director of Business Development for Australia and New Zealand, based in its Sydney office.

Repucom offers market insights and consultancy from more than 20 offices around the world, from where it monitors media, conducts market research, and observes the activities and opinions of sports fans. In 2010, Repucom merged with Sport+Markt to form the RSMG Insights group, and earlier this week, the latter brought Sport+Markt under the Repucom brand.

Finlayson joins from Foxtel, where he served as National AdSales and Sponsorship Manager for the firm’s owned and operated channels. Prior to this, he worked for international sponsorship consultancy SiS.

Lynne Anderson, Repucom MD for Australia and New Zealand, comments: ‘Our range of services has grown dramatically over the past two years to include world-leading market research, media evaluation and strategic consultancy capabilities. James’s appointment reflects the continuing enhancement of our offering to media networks, sports rights holders and brands alike.’

Web site: www.repucom.net .

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