Canadian polling firm Leger Marketing has appointed Josef Raffai as Vice President of Marketing and Sales and Marlene Kohn as Senior Sales Executive.

Founded in 1986, Leger Marketing has more than 600 employees in offices in Canada, the US and Switzerland, and also owns a panel of more than 400,000 consumers. In December, the company acquired a majority stake in Montreal-based software company Agility Metrics, which specializes in developing customer management solutions.

Raffai joins from healthcare professionals database provider Cegdim Relationship Management, where he worked for two years as CRM Sales & Operations Director (Canada). Prior to this, he was VP of Major Accounts at Royal Sun Alliance, Account Sales Director of pharma-sales software firm Aptilon Holdings, and Senior Market Development Manager at business intelligence specialist SAP.

For the past 15 years, Kohn was President of qual/quant consultancy Research Assistants Inc., while also serving as VP Business Development of Corsential, Director of Research at Rogers Media, Director Syndicated Research at Synovate (formerly Market Facts), and Research Manager at Hudson’s Bay Company.

Web site: www.legermarketing.com .

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