Hispanic market research specialist ThinkNow Research has appointed former GfK MRI exec David Milam as Client Services Director, in response to what it describes as an increase in the number of companies looking to market to the growing Hispanics demographic.

Burbank, CA-based ThinkNow specializes in researching this demographic, and other hard-to-reach consumers, through online research panels and communities targeting acculturated, un-acculturated and bi-cultural US citizens. The firm also designs and implements custom quant and qual studies.

Milam (pictured) joins from GfK MRI (Mediamark Research & Intelligence) where he served as Client Services Manager, West Coast. Prior to this, he was a Senior Analyst at Warner Bros. Media Research.

In his new role, Milam will work directly with certain key clients and be responsible for overseeing the management of their research projects.

ThinkNow co-founder Roy Kokoyachuk comments: ‘As we continue to experience exceptional year-over-year growth, it’s critical that we maintain and enhance the level of client service and support on which we’ve built our reputation. The expansion of our team with seasoned professionals like David Milam helps us to do that.’

Web site: www.thinknowresearch.com .

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