In the US, the Mobile Marketing Research Association (MMRA) has appointed SoapBoxSample SVP Jacqueline Rosales as Co-Chair of its Events Committee.

The MMRA was launched a year ago by Merlien Institute founder Jasper Lim and industry veteran Mark Michelson, to help the industry develop standards and ethics for the use of mobile devices for marketing research purposes.

As well as organizing a number of Special Interest Groups, the MMRA also has several Committees which offer members the opportunity to work on industry initiatives for Professional Standards and Ethics, Education and Events, Membership Relations and External Communications. Each committee has two chair-persons who guide and work together with their committee members to create programs, educational materials and promotions for the benefit of all members.

Rosales (pictured) joins Sima Vasa, CEO of Paradigm Sample, as Co-Chair of the MMRA Events Committee. She currently works at sampling company SoapBoxSample, which she has led since its launch last August by data collection specialist Interviewing Service of America (ISA). Prior to this, she spent more than a decade at Luth Research as Chief Revenue Officer, prior to which, she was a Project Director at Directions in Research.

Web site: www.mmra-global.org .

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