Washington, DC-based polling firm Greenberg Quinlan Rosner (GQR) has appointed Elizabeth Sena as Vice President of its digital practice.

The division, which was opened in 2011, offers social media analytics, strategic consulting, and modeling and micro-targeting services for communications, as well as web development and online ad services.

Sena (pictured) joins from The Feldman Group, where she was Senior Analyst, prior to which, she served as Director of Client Services at YouGovPolimetrix.

In her new role, she joins VP Senior Data Scientist Masahiko Aida to lead GQR Digital.

SVP Anna Greenberg comments: ‘The addition of Elizabeth's expertise to our digital team strengthens our data technology and social media engagement capabilities. Her experience leading strategy in issues, advocacy and political campaigns, while integrating new media, will contribute to new opportunities for our clients and growth of GQR as a firm.’

Web site: www.gqrr.com .

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