New York-based marketing solutions firm Acronym has promoted David Sprinkle to the position of Chief Analytics Officer, to lead a team which focuses on using digital web analytics to maximize clients’ return-on-investment (ROI).

Founded in 1995, Acronym helps enterprises use customer intelligence to maximize their ROI, and its proprietary technology ‘Keyword Objects’ aggregates, organizes, and analyzes keyword data.

Sprinkle (pictured) joined the firm in 2005 as Director of Analytics and Insight, and has since worked as VP, Analytics in the firm’s ROI Labs (spun off as a stand-along web analytics consulting agency in 2010).

Acronym President & COO Michael Bruh comments: ‘The Chief Analytics Officer focuses on enabling enterprise-wide digital web analytics by extracting business value to understand customer intent. Intent-based intelligence is key to delivering more personalized customer experiences that drive incremental revenue for our clients.’

Web site: www.acronym.com .

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