US-based product innovation specialist InsightsNow has appointed Brent White as Senior Client Service Development Director, leading client service and business development for the Western US region.

Founded in 2003 in Corvallis, OR, InsightsNow works with consumer packaged goods (CPG) companies to help them develop better products. Last summer, the company launched a new approach called Product Spark to identify the specific features of a product which deliver the most consumer benefits.

White (pictured) joins with more than 30 years’ client development, sales, and management experience in the custom research sector. Most recently, he served as VP, Client Development at Market Tools, prior to which, he worked at Ipsos as a SVP; at SmartRevenue as VP; and at TNS as EVP of Sales.

InsightsNow CEO Dave Lundahl comments: ‘Brent adds tremendous value to our company given his track record of delivering exceptional client services and insights to decision makers in marketing and R&D. He also brings extensive experience in building high performance teams to fuel business growth. With Brent, we are further poised to catapult our vision for the future.’

Web site: www.insightsnow.com .

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