In the UK, Cello-owned insight-led marketing agency Tangible has appointed Paul Becque as Chief Strategy officer, heading the Communication Planning, Digital and Data Planning teams.

Becque (pictured) joins from shopper marketing specialist Elvis, where he served as Planning Partner, before which, he ran his own ethnographic research consultancy called Gutsy for eleven years. During his career, he has also held senior roles at InboxDMG, EHS Brann, and AGB.

In his new position, Becque will oversee the Communication, Digital and Data Planning departments headed by Henrietta Bannister (Digital), Karen Williams (Planning) and Liz Hanks (Data).

He will report to COO Karen Trickett, who comments: ‘Paul’s appointment will ensure we’re pulling together our broad planning capabilities into a more brand-led proposition.’

Web site: www.tangible.uk.com .

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