In the US, research analysis software provider mTAB Survey Analysis Services has appointed former Nielsen exec Jonathan Drost as Director of Sales.

mTAB, headquartered in Yorba Linda, California, provides MR analysis and reporting services which is used to analyze buyer behavior, brand and ad tracking, mystery shopping and many other types of survey projects.

Drost (pictured) joins with more than ten years MR sector experience. Most recently, he worked for Nielsen as Director of Client Services, prior to which, he was responsible for the overall development of Nielsen’s utility practice. Earlier, he spent six years at building industry products distribution company Bluelinx, where he served as Product Manager.

Brad Hontz, President of mTAB, comments: ‘Jonathan’s utility industry experience and contacts will help us grow our mTAB business within the utility vertical. Longer term, we’re looking to Jonathan to help us build our mTAB business within other industry verticals that require the ability to conveniently compare, combine and trend the results of their past and present survey projects.’

Web site: www.mtabsurveyanalysis.com .

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