In the US, full service agency Market Strategies International has appointed Keith Bossey as a Senior Vice President of Research and Consulting in its Financial Services division.

Founded in 1989, the company offers a range of research specialities including brand, communications, customer experience, product development, segmentation and user experience.

Bossey joins from GFK Custom Research, where he most recently served as SVP of Business Development, working with clients across the global financial services sector. Prior to this, he worked for Humantech and Rivel Research Group.

In his new role, Bossey is responsible for managing and growing client relationships, and he will play a large role in broadening the company’s presence in the financial services sector.

Web site: www.marketstrategies.com .

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