In the US, market research verbatim analytics firm Ascribe has appointed Patrick Cassady as Senior Vice President of Worldwide Sales, in charge of the firm’s business development team.

Ascribe has been providing technologies to analyze comments and open text responses in surveys since 1999. The firm’s software, which combines language processing techniques with human-assisted methods, processes hundreds of millions of unstructured survey responses every year.

Cassady (pictured) joins from Infor Global Solutions, where he served as Regional VP of Sales. Prior to this, he was VP of Worldwide Sales and Services at ENXSuite, and VP of Sales for the Enterprise Expense Management Group with Rearden Commerce.

In his new role, Cassady reports to CEO Rick Kieser, who comments: ‘Patrick has a track record of success in the role of Sales VP for Silicon Valley high-tech growth companies. He's adept at developing high-performing sales processes that optimize well-defined go-to-market strategies.’

Web site: www.goascribe.com .

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