Brand innovation specialist Netfluential has appointed former Brainjuicer exec Agnieszka Hoffmann as Research Manager and anthropologist Chih-yuan Wang as Senior Research Executive.

Netfluential was formed last year as a spin-off of online qual agency nqual, and offers a portfolio of research tools to help clients gather online feedback from their customers.

Hoffmann joins from Brainjuicer, where she served as a Research Consultant for the past two years. Prior to this, she was a Senior Account Executive with SPA Future Thinking, and an Account Executive at Hall & Partners. To date, she has worked with international clients on a variety of issues across product, brand and comms testing and tracking, as well as customer satisfaction studies.

LSE-trained Wang also joins from Brainjuicer, where he served as a freelance Chinese-specialist moderator for the past year, prior to which, he worked at BAMM as a freelance ethnographer. He has extensive experience in using online communities, groups, depths, and social media research.

Director of Research Karen Wise comments: ‘The addition of Chih and Agnieszka will enable Netfluential to further expand its services and offer greater depths of analysis in key global markets so important to current and future clients.’

Web site: www.netfluential.com .

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