Cello-owned healthcare agency Insight Research Group exec Ruth Woodrow has been promoted to Director.

Founded in 1983, Insight Research Group specialises in providing market research to the healthcare sector in the UK, and operates in North America as Insight Health US.

Woodrow (pictured) joined the firm in 2011 from Synovate Healthcare, where she worked for six years, and latterly served as Market Research Manager, International Custom Research in charge of a team based in Beijing, China.

At Insight Research Group, she is part of the senior team heading up the IQ practice, which focuses on delivering quant market research services.

Web sites: www.insightrg.com and www.cellogroup.com .

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