In the US, Hispanic consumer insights agency ThinkNow Research has appointed Gus Pena as Online Research Director.

Burbank, CA-based ThinkNow specializes in researching the US Hispanic demographic and other hard-to-reach consumers through online research panels and communities targeting acculturated, un-acculturated and bi-cultural Hispanic US citizens. The firm also designs and implements custom quant and qual studies.

Pena (pictured) joins from SoapBoxSample, prior to which, he spent nearly three years at uSamp, where he served as Global Operations Director, overseeing project managers in the US, UK and India. Before this, he was Lead Project Manager at Greenfield Online, and he was a Research Associate at JD Power and Associates.

ThinkNow co-Founder, Mario Carrasco comments: ‘As we continue to experience exceptional year-over-year Hispanic sample sales growth, it’s critical that we maintain and enhance the level of project management and support on which we’ve built our reputation. The expansion of our team with experienced Hispanic sample professionals like Gus Pena helps us to do that.’

Web site: www.thinknowresearch.com .

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