In the US, research and consulting firm The Marketing Workshop (MW) has appointed CPG research veteran Randy Kosloski as Senior Account Manager.

Founded in 1972, Norcross, GA-based MW offers a range of services such as advertising and branding research; customer experience and perception studies; product innovation; and web, mobile and social media research. In addition, its data collection arm Compass Marketing Research conducts phone studies, qual research, and houses the firm’s commercial kitchen facility for quant taste tests and other sensory research needs.

Kosloski (pictured) joins with more than 20 years’ industry experience. Most recently, he served as Director, Consumer and Business Insights at Newell Rubbermaid, prior to which, he held consumer insights positions at MeadWestvaco, and he spent seventeen years at General Mills.

Scott Layne, MW President, comments: ‘We look forward to working together with Randy. He brings a tremendous amount of wisdom from the client side and the CPG category, and his addition to the MW team speaks to the mounting business and is strategic to our growth goals,’ he said.

Web site: www.mwshop.com .

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