In the US, full service agency Morpace has appointed former SC Johnson statistician Tom Rosholt as Vice President of its Analytics and Modeling team, in a role which will involve providing technical leadership across analytics, claims research, data visualization and technical communication.

Established in 1941, Morpace is headquartered in Detroit and also has offices in Los Angeles, London and Shanghai, from which it offers expertise and proprietary solutions in four areas: brand and communications; consumer choice; market and product development; and satisfaction and loyalty.

Rosholt (pictured) joins with nearly two decades of analytics experience, and a background of supporting quant research through experimental design, method development, randomization, data manipulation, statistical analysis, and reporting. For more than twelve years, he worked at consumer goods giant SC Johnson & Son, where he latterly served as Analytics & Claims Lead, managing analytics infrastructure for a team of social science researchers, prior to which, he was the firm’s Senior Statistician.

Morpace President Duncan Lawrence comments: ‘Tom has extensive experience in the research world but also has a skill for communicating results and consulting on recommended strategies to both clients and internal Morpace team members. He also understands the importance of emerging methodologies and visualization into reporting.’

Web site: www.morpace.com .

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