In New York, GfK has appointed industry veteran Eric Levy as Senior Vice President on its Financial Services team in the Consumer Experiences North America business.

Levy (pictured) joins with more than 20 years’ market research experience. Most recently, he served as VP, Global Marketing at Maritz Research, where he was responsible for brand and marketing communication. Before this, he was a Brand Planner at ad agency Arnold Worldwide, and he spent five years at Bank of America, leading a team of marketing researchers. Earlier, he held senior roles at WB&A Marketing Research, and at circus company Ringling Bros. and Barnum & Bailey.

In his new role, Levy will focus on account development and consulting with clients across the retail and commercial banking, payment systems, investments, wealth management, and insurance sectors.

Tom Neri, GfK’s EVP, Financial Services, comments: ‘Eric is a strategic thinker who has deep experience in the industry and has earned the trust of a wide variety of financial clients. At a time when digital technologies, consolidation, and other forces are profoundly changing the industry, Eric has the skill to help clients take positive action for the future.’

Web site: www.gfk.com .

• Printer-friendly version of this article.
• Email this article to a friend.