In the UK, market research agency Firefish has appointed media specialist Lizzy Moroney as Qualitative Director.

Firefish, which also has offices in London and Amsterdam, offers both qualitative and quantitative research, and access to a specialist kids and family division called The Pineapple Lounge.

Moroney (pictured) joins from magazine and broadcasting group Bauer Media, where she spent three years as Head of Brand and Commercial Insight in the firm’s radio division. Prior to this, she was an AD at Cello-owned 2CV, and a Researcher at qualitative media insight specialist The Blinc Partnership. She began her career at Synovate in 2003, where she latterly focussed on qualitative research.

CEO Jem Fawcus comments: ‘Firefish has a range of media clients and Lizzy is a perfect addition to the team to strengthen our capabilities in this area and, indeed, across all of our clients. We are delighted to add another ex-clientside person to our team, adding a new layer of strategic thinking when it comes to our outputs, always bringing it back to our client’s business and objectives.’

Web site: www.firefish.ltd.uk .

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