US web analytics and tag management firm Tealium has appointed Tracy Hansen as Chief Marketing Officer (CM), and Doug Lindroth as Chief Financial Officer (CFO).

Tealium was co-founded in 2008 by former WebSideStory execs Mike Anderson and Ali Behnam. (WebSideStory changed its name to Visual Sciences, was then acquired by Omniture and is now part of Adobe). The firm offers enterprise tag management to help organizations improve their ROI by increasing the performance of their existing marketing programs.

Hansen (pictured) joins with more than fifteen years’ marketing experience. Most recently, she was SVP of Marketing at CA Technologies (formerly Computer Associates), prior to which, she worked at data management specialist NetApp, where she latterly served as VP of Marketing, and earlier, was Senior Director of Interactive Marketing.

Lindroth has 25 years’ global financial experience, including eight years as a public company CFO and Board member. He previously sat on WebSideStory’s Board of Directors, and served as CFO of Limelight Networks, after beginning his career at KPMG.

Jeff Lunsford, CEO of Tealium, comments: ‘Tracy and Doug are seasoned leaders of high-growth technology companies and their experience will help accelerate our growth worldwide, while maintaining the quality-of-experience and customer focus that have earned us the market leadership position in enterprise tag management and digital data distribution.’

Web site: www.tealium.com .

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