In the US, entertainment, media and technology measurement and market research firm Interpret has appointed Charles Voss as Vice President of Strategy & Insights.

Interpret, which was founded in 2006 by three former Nielsen Entertainment execs, helps clients plan, test and measure content on new media platforms.

Voss (pictured) joins to help strengthen the company’s east coast presence and build its New York Client Service team. Most recently, he worked at mobile research specialist Paradigm Mobile as VP Sales, prior to which, he was VP of Client Services at EyeTrackShop, Director of Client and Market Development at Millward Brown, and Director of Business Development at BuzzBack Market Research.

Grant Johnson, Interpret’s CEO, comments: ‘It is becoming increasingly important to bolster our local presence for our east coast clients, as our business continues to expand. Charles’s extensive advertising research experience and consultative approach with clients makes him an excellent fit.’

Web site: www.interpretllc.com.

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