In the US, cable TV outsourced advertising services firm Viamedia has promoted Becky Jones to Senior Vice President of Marketing and Research.

Dually headquartered in New York, NY and Lexington, KY, Viamedia specializes in selling DMA-based (designated market area) advertising to local, regional and national advertisers on behalf of US cable and telecommunications service providers, utility companies, and municipalities.

Jones (pictured) joined in 2001 as VP Marketing and Research, involved with corporate marketing, communications and research. She began her research career at TCI, which was later acquired by AT&T. In her new role, she is responsible for overseeing Viamedia’s marketing, research, communications, and branding across the company. Her team’s primary research responsibilities include market analysis, geographic targeting, demographic profiling, and behavioural purchasing patterns.

President and CEO Mark Lieberman comments: ‘As one Viamedia's original corporate employees, Becky has been essential to our rise as an industry leader. She has proven to be a visionary leader, and her deep industry knowledge and insights are highly valued as we look to the future.’

Web site: www.viamediatv.com .

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