London-based Atomik Research has appointed former GMI researcher Andrea Kennard as Senior Project Manager.

Atomik works with broadcast PR agency 4mediarelations and communications agency Stature PR to develop surveys for editorial use, and uses qual techniques including in-depth interviews and focus groups for studies of consumer habits, trends and opinions.

Kennard brings more than fifteen years’ experience overseeing large and small scale quant studies, as well as executing qual research, moderating and in-depth interviewing. She worked at ORC International for eight years before moving into Field Controller roles at the Independent Fieldwork Company and then Which? The Consumer Association. In May 2010 she joined GMI as an Account Manager, staying for four years.

In her new role, she will project manage new clients. CEO Edward Cyster comments: ‘Getting Andrea on board to spearhead our qualitative team is a big step in the right direction for Atomik Research. We look forward to branching out using her experience to deliver new and exciting research projects.’

Web site: www.atomikresearch.co.uk .

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