US-based marketing personalization and targeting firm Sailthru has appointed Jeremy Stanley as Chief Data Scientist.

Founded in 2008, the New York, San Francisco, and London-based firm offers proprietary software which tracks site, e-mail, mobile, off-line and social media behavior and develops an interest profile for each unique customer, for use in targeting and optimizing marketing campaigns. In January, the firm added an advanced analytics feature to its platform, in order to help marketers identify revenue and retention opportunities from customer behavior trends.

Stanley (pictured) joins with more than twelve years of data science experience. Most recently, he served as the Chief Technology Officer at ad agency Collective, where he led a team of product managers, engineers and data scientists. Prior to joining Collective in 2010, he was Senior Manager, Director of Global Market Analytics at Ernst & Young, and an Analyst at Generali USA.

Neil Capel, Sailthru CEO and founder, comments: ‘Jeremy is an accomplished data scientist and also an inspiring and capable team leader. We look forward to improving our existing solutions to the complex challenges today’s marketers face, as well as adding exciting new data-driven capabilities to our platform under his expert guidance.’

Web site: www.sailthru.com .

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