In the US, research and consulting firm Marketing Workshop (MW) has promoted Randy Kosloski to the position of Director of Account Management.

Founded in 1972, Norcross, GA-based MW offers a range of services such as advertising and branding research; customer experience and perception studies; product innovation; and web, mobile and social media research. In addition, its data collection arm Compass Marketing Research conducts phone studies, qual research, and houses the firm’s commercial kitchen facility for quant taste tests and other sensory research studies.

Kosloski (pictured) joined the firm last year as Senior Account Manager, with more than twenty years’ industry experience. He previously served as Director, Consumer and Business Insights at Newell Rubbermaid, prior to which, he held consumer insights positions at MeadWestvaco, and he spent seventeen years at General Mills.

In his new role, Kosloski is tasked with generating additional value from client relationships.
Cari Pirello, Senior VP, comments: ‘As a result of being the client for many years, Randy knows what clients value in a research partner and what it takes to significantly contribute to their success; beyond data collection - relevant counsel, precision, and service extraordinaire. We have an amazing team that is the sum of all parts, and Randy is an exceptional part.’

Web site: www.mwshop.com .

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