Strategic research consultancy Benenson Strategy Group (BSG) has appointed former Harris Interactive exec Asha Choksi as Senior Vice President.

She brings nearly twenty years' experience of advising technology, retail, and financial companies in the US and Asia. She worked recently at Greenberg Brand Strategy, and earlier as SVP of Research at Harris Interactive, MD of Client Services for GMI, VP at Penn, Schoen and Berland, and a consultant for PricewaterhouseCoopers and IBM. Three years ago, she joined with a Harris colleague Amrita Banta in setting up a new agency, Agility Research & Strategy, in Singapore.

In her new role, Choksi (pictured) will advise a diverse portfolio of brands facing complex marketing communication challenges.

CEO Joel Benenson comments: 'Asha's knowledge of domestic and global markets, as well as her highly strategic insights into consumers’ behaviors and values, will make her a valuable resource to our clients'.

WPP-owned BSG, which describes itself as 'marrying a provocative blend of language expertise and innovative research to help leading brands pinpoint what to say, how to say it, and to whom to say it', works for a variety of private sector clients and high profile public sector figures, having 'helped elect over a dozen heads of state across six continents'.

Web site: www.bsgco.com .

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