New York-based TV ad targeting technology specialist Visible World has appointed media industry veteran Michael Malcy as Senior Vice President, Business Development.

Visible World offers a programmatic ad tech portfolio called HighYield, that includes a number of targeting elements such as household addressability, automated creative versioning, and Smart TV DNA data analysis. Its subsidiary AudienceXpress provides a programmatic TV ad platform using Visible World technology.

Malcy (pictured) joins with more than two decades’ media industry experience and a deep understanding of the cable and broadband sectors. Most recently, he served as SVP of Business Development for TV multi-screen solutions specialist Alticast, prior to which, he was VP of Marketing for digital TV hardware and software developer ADB Americas, and VP of Worldwide Marketing for ADB subsidiary Vidiom Systems, which provides technology solutions to the cable, satellite, and consumer electronics industries.

Scott Falconer, Visible World COO, comments: ‘Michael brings a wealth of experience in the cable, satellite, and broadcast fields. His background provides him with a unique perspective on the needs of the industry.’

Web site: www.visibleworld.com .

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