In Miami, brand culture and communications firm (add)ventures has appointed former Nielsen exec Sue Tremblay as Vice President of Insights/Analytics.

Providence-headquartered (add)ventures, which also has offices in New England, Greater Miami and New York City, combines strategic intelligence and creativity, in order to drive brand loyalty among employees, customers and communities.

Tremblay (pictured) joins from Nielsen, where she worked for the past seven years, and latterly served as VP, Account Director, Local Media Client Services. Earlier, she was VP, Client Marketing – Nielsen Business Media, with responsibility for client marketing across the entire portfolio, business development, research, and digital events.

In her new role, Tremblay will lead (add)ventures’ new Insights/Analytics team, which is tasked with helping clients to identify their most profitable consumers, quantify additional purchase behaviour, and uncover sales and business opportunities through data analytics. President and CEO Steve Rosa comments: ‘Sue’s talent and experience will be a tremendous asset to our team. She will be instrumental in developing robust insights and forecast models that help inform our client partners’ strategic and creative plans.’

Web site: www.addventures.com .

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