In the US, marketing agency nFusion has appointed former BrainJuicer exec Ellen Kolstö as Vice President of Insights and Planning.

Austin, Texas-based nFusion helps consumer and B2B marketers and brands uncover audience insights, map persona-based customer journeys, create content, and deliver digital platforms.

Kolstö (pictured) joins after leading BrainJuicer’s Qualitative Research team in the US. Prior to this, she served as Strategy Director at GSD&M, and she held senior roles at Mullen, Young & Rubicam, J.Walter Thompson, The Richards Group, and Leo Burnett.

In her new position, Kolstö will tap into her background of uncovering how consumers and decision makers think, learn, and share information. MD Matt Huser says this experience will help the firm’s clients better craft branded experiences that engage customers.

‘nFusion’s expertise around strategic, omni-channel, customer-centric marketing has resonated with new client engagements. Ellen provides the depth and leadership to add a more complete strategy focus to everything we do, across all disciplines,’ Huser adds.

Web site: www.nfusion.com .

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