In Germany, specialist business-to-business agency B2B International has appointed Iris Morgenstern as Research Manager, with a focus on the agricultural market.

Launched in 1998 by father and son team Paul and Nick Hague, the company has offices in Manchester, London, Düsseldorf, Brussels, New York, Chicago, Shanghai and Beijing, and also runs a specialist design, ad and marketing agency B2B Marcomms, as well as a consumer-focused agency called deep see.

Morgenstern (pictured) joins in Düsseldorf with more than twelve years’ experience of the agricultural sector. Most recently, she served as Research Manager in the specialist agribusiness department at qual/quant agency Produkt + Markt. Prior to this, she was a Senior Project Manager at agricultural market research firm Kleffman, and a Project Manager at The forsa Institute for Social Research and Statistical Analysis.

Commenting on the appointment, B2B International CEO Matthew Harrison said: ‘We have operated widely in agrichemicals and packaging for a number of years in Europe, and are now keen to use our global network to grow our presence across this market. Iris brings complimentary skills to our existing teams and the knowledge and expertise to shape our activity and offering in the Far East.’

Web site: www.b2binternational.com .

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