Austin, TX-based online conversation specialist Bazaarvoice has appointed Sara Spivey as Chief Marketing Officer, responsible for overall leadership of global marketing programs including demand generation, solutions marketing, brand strategy, and communications.

Bazaarvoice offers technology, analytics and expertise to help companies enhance the online shopping experience with related social media applications. Spivey (pictured) joins with more than 30 years of marketing, strategy, and leadership experience. Most recently, she served as CEO of education management solutions provider InReach, prior to which, she was CMO for Convio. Earlier Spivey was VP, Marketing and Business Development at rPath, and VP, Worldwide Sales, Strategic Account Alliance Development for Advanced Micro Devices. She began her career with Hewlett-Packard before joining Quantum Corporation.

CEO Gene Austin, who previously worked with Spivey when he served as CEO of Convio, comments: ‘Sara is a strategic, results-driven marketing leader with the breadth and depth of experience we need. Her guidance will be instrumental as we scale our demand generation for new products, raise our brand visibility in additional vertical industries, and deliver compelling competitive differentiation that helps us acquire new clients and grow existing relationships.’

Web site: www.bazaarvoice.com .

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