US technology publisher TechTarget has hired Wall Street data scientist Chuck Alvarez as Chief Data Officer, to focus on both the firm’s big data strategy and on new initiatives to deliver research, analytics and insights to IT professionals, vendors, and institutional investors.

Last month, TechTarget launched a Research division, and hired former Gartner/Jupiter exec Ken Male to lead it. The firm currently has access to pre-deal data on approximately 60,000 enterprise IT deals annually, and generates more than 13,000 IT buyer survey responses monthly, and the new division taps into this data to develop new intelligence and reports around technology adoption, market share, vendor performance and other topics.

Alvarez (pictured) joins with more than 28 years of experience in software development, data, analytics, distributed computing, financial markets and business experience. Most recently, he was a Senior Consultant with Applied Intellect, prior to which, he was an Executive Director at MorganStanley – SmithBarney, MD at Bear Stearns, Head of Asset Management Technology at Fleet Boston/BoA, and Chief Architect at Credit Suisse. During his career, he introduced big data analytics to Bear Stearns, and deployed Morgan Stanley’s first big data platform.

In his new role, Alvarez will oversee the development of a data warehouse strategy that will aggregate the demand side data that TechTarget possesses, and he will also develop analytics and visualization capabilities for real-time IT spending changes mined by vendor, technology, industry and geography. Chairman and CEO Greg Strakosch comments: ‘TechTarget generates a wealth of data based on the interactions from millions of enterprise IT buyers. The hiring of a Chief Data Officer will allow us to effectively harvest this wealth of data and create a big data platform that will bring market share and pricing transparency to the enterprise IT market.’

Web site: www.techtarget.com .

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